Sweeter Than Sour Lemonade
Founded in 2021, Sweeter Than Sour Lemonade crafts delightful, refreshing beverages using the finest, freshest ingredients, from fruit-infused teas to zesty lemonades.
The brand supports local farmers & transforms every drink into a unique sensory experience while promoting financial literacy & community impact through a journey of flavors that turn sour lemons into sweet opportunities.
Founder, Tiffany H., inquired about my services to address their branding & social media engagement challenges.
Brand Cohesion & Design: Leading the conceptualization, design, & execution of tasks to ensure cohesive alignment of the company's color palette & tone across their e-commerce & social media channels.
Workflow Optimization & Budget Development: Developing a budget for tools to streamline internal team workflows, covering expenses, costs, & setup for tools like Buffer & Google My Business, significantly enhancing their visibility.
Multimedia Production: Co-producing several multimedia projects with the support of Tommy Banks, a freelance creative director, to deliver high-quality final cuts of short-form content pieces.
This page showcases the impact of my concepts, designs, approaches, & creative direction.
2022 Timmerman Elementary School Pop-Up
2023 Halal Food Festival (Houston)
2023 Hog Eye Festival (Elgin)
Water Lantern Festival 2023 (Austin) - Short Form
Water Lantern Festival 2023 (Austin) - Long Form
2023 7th Annual Youthpreneur Pop-Up